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Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of the Cauvery river and transform the lives of 84 million people.


One Problem, Two Faces

Two of the most pressing problems of our time are closely related.

Cauvery’s Depletion

  • Cauvery has depleted over 40% in the last 70 years
  • Almost half the Cauvery basin suffers critical groundwater depletion
  • 87% of the basin’s original tree cover has been lost
  • During the summer, the Cauvery is unable to reach the ocean
  • A desolate, sandy bed is all that millions of people see for many months of the year

Farmer Distress

  • The suffering of farmers and their suicides in Tamil Nadu and Karnataka have made national headlines
  • 83% of farmers in Tamil Nadu and 77% of farmers in Karnataka are in debt
  • 17 districts in Tamil Nadu were drought-hit in 2019
  • 15 of the last 18 years have been drought years in Karnataka

Why The Cauvery Is Dying

The depletion of the Cauvery and the distress of farmers have a common source – the dying soil.

The Cauvery, like almost all rivers in India, is forest-fed. Historically, this region was covered in forests and tree cover. The soil was constantly replenished with nutrients and organic matter by animal waste and plant litter.

Organic matter allowed the soil to absorb water, and thus feed the Cauvery. But as human population grows and tree cover reduces, the soil is no longer replenished. It no longer absorbs water and suffers erosion instead.

The soil no longer feeds the Cauvery, which is drying up


There Is Only One Solution

The soil is the solution. If we can replenish the soil’s nutrients and carbon content, it will once again turn fertile, absorb rainwater, and feed the Cauvery. This will revive the river ecology and also improve the farmer’s economic situation.

The easiest and cheapest way to replenish soil is to plant trees.

  • In government land, native tree species can be planted
  • In private farmland, farmers can shift to agroforestry - the practice of growing conventional crops with fruit and timber trees in the same farm.

Targeted Impact

  • Plant 242 crore trees in Cauvery basin, with 73 crore trees in the first phase across Tamil Nadu and Karnataka
  • Dramatically improve farmers wealth five-fold in five years
  • Increase water retention in Cauvery basin

Cauvery Calling campaign aims to plant 242 crore trees in Cauvery basin, with 73 crore trees in the first phase across Tamil Nadu and Karnataka.

Cauvery Calling will reach millions of people to raise awareness about the dire state of the river. It will connect with millions of farmers and inform them about the benefits of agroforestry, and work with the administration to support farmers in the shift to agroforestry.

About the Motorcycle-Rally


In September, Sadhguru will launch the Cauvery Calling campaign with a two-week motorcycle-rally. Sadhguru will ride from the Cauvery’s source at Talakaveri to the ocean at Thiruvarur.

Sadhguru will conduct several large scale events at major cities, as well as hundreds of smaller events at towns and villages along the Cauvery.

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What You Can Do

Distribute Saplings

Distribute Saplings

We have 32 nurseries spread across Tamil Nadu. Visit our nurseries to take saplings for planting or to give them as gifts for special ocassions.

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